Many brands make basic errors in their approach to influencer marketing. Their team or PR Company selects influencers who have large social media followings because they need to create brand-specific content which lacks genuine value. If this sounds like your story, you need a strategy in your public relations and digital branding. https://www.tumblr.com/tycseo/808687724530892800/influencer-strategy-for-events-who-to-invite-and?source=share