Numbers are frequently referenced. Operational statistics support system monitoring. In practice, behaviour often matters more than raw data. Content can be playing, yet still fail to communicate. Observing real-world behaviour clarifies why others underperform. Digital signage works best when it aligns with how people behave. Why numbers alone are not https://andrewdisplayjournal.blue-blogs.com/47587180/observations-on-sustainable-digital-signage-practices