Many people assume you can just take a logo, a JPG or vector file, and "convert" it for an embroidery machine. This is the most common misconception in the industry. The reality is that a flat image file holds no information for a machine that thinks in stitches, needle points, and thread tension. https://satradioweb.com/blogs/4934/Why-Embroidery-Digitizing-is-the-Unseen-Foundation-of-Quality-Apparel