Backlinks & off-page activities are vital for building domain authority and improving search engine rankings. Quality backlinks from trusted websites act as votes of confidence, signaling credibility to search engines. Off-page SEO includes guest posting, directory submissions, social bookmarking, influencer outreach, PR campaigns, and forum participation. These strategies drive refer... https://www.hatsoffdigital.com/blogs/search-engine-optimization/what-is-seo-and-how-it-works-in-2025-a-complete-guide-to-ranking-higher-on-google