CD Projekt Red co-founder Marcin Iwiński listed three pillars that he considered integral to marketing: game quality, a "gamer-centric value proposition", and communication with fans. To achieve the second, The Witcher 3: Wild Hunt was marketed as "Skyrim in a Game of Thrones sauce".[80] The third explained in detail https://skerritualgameplay43208.canariblogs.com/os-the-witcher-3-diaries-51663184