Adicionalmente, siempre conviene poner en praxis estas recomendaciones de Google sobre mobile first indexing: Additionally, even if your keyword is a good fit for an ad, it doesn't mean you'll "win" the bidding. The ad auction considers two main factors when determining which ads to place on the SERP: https://e-bookmarks.com/story3186521/conseguir-mi-digital-marketing-search-engine-optimization-to-work