Current market segmentation is made up of using the total heterogeneous marketplace for a product and dividing it into a number of sub-markets or segments, Every single of which tends to be homogeneous in all considerable features.[twelve] The process is performed for two key needs: much better allocation of the https://zandervaejm.dekaronwiki.com/869732/new_step_by_step_map_for_marketingberatung